Sales Marketing

Certificate in Sales Marketing · (Senior Sales Executive level)

Syllabus Synopsis

Practice of Selling & Humanities: Selling Plans, Analysis, Decision, Recruitment, Selection, Training, Development, Incentives.

Practice of Marketing & Behavioural Aspects: Marketing Research, Advertising, Sales Promotion, International Marketing Policy.

Higher Diploma In Marketing · (Marketing Executive level)

Syllabus Synopsis

Administration & Control: Sales Administration, Forecasting, Targeting, Territories, Office Procedure, Reporting

Accountancy/Legal & Company Aspects: Finance in Industry, Interpretation of Company Reports, Budgets, Cash Flow, Credit, Contracts.